The technology industry has no shortage of conversation on the power of generative AI and the use of large language models, but how it manifests itself in the analytic and business processes and provides actionable insights is what is yet to be digitally realized. But is that enough? The collaborative aspects of organizations have matured dramatically and the lack of connection to analytics has begun to open doors for what can truly bring digital innovation to engage the entire workforce and harness the value of investments. But where analytics are embedded and made accessible to the workforce, in where they work and when they need them, will determine the digital potential of the organization.