The opportunity for excellence is everyone’s agenda but when it comes to well-established financial processes and more nascent all-inclusive revenue leadership and processes, there is a destined challenge for every organization. As the applications and technology for revenue processes become more established, the path to excellence can become clear to those that use a revenue and financial performance framework as a blueprint for success. While there is no longer a need to patch together data from applications for analytics and planning needs, there is a more adaptive approach that allows for joint leadership and operational excellence that should pay dividends in return. Now with generative AI the potential for revenue and financial process to help guide the future is possible.